International business Essay Example | Topics and Well Written Essays - 1750 words

International business - Essay Example A trademark is infringed when, without the owners’ consent, another party uses a substantially similar mark in connection with the advertisement or sale of goods or service, and this is likely to cause confusion, mistake, or deception regarding their origin. A trademark owner who wins an infringement suit can obtain an injunction against uses of the mark that are likely to cause confusion. In certain circumstance, the owner can also obtain money damage for provable injury resulting from the infringement and for profits realized by the defendant from the sale of infringing product or service. The shop, SpeedEX, was doing a brisk business packing and shipping items for its customers. McDodgy remembered thinking to himself: â€Å"I want a piece of that action!† to that end, on his first day as an Agelino, McDodgy rented commercial space on Redondo Beach, and set up shop copying the SpeedEX logo exactly, except for one slight difference: the two â€Å"e† ‘s in SpeedEX were changed to one â€Å"u†. He promptly incorporated the business and registered its mark, using it on his letterhead, email, business cards, and of course, a sign for the shop. McDodgy’s new business, SpudEx, Inc. claimed to provide delicious, hot French fries in 3 minutes or less, or else they were free, and used the slogan: â€Å"SpudEx: FastFreies, or FreeFries†/ McDodgy figured that since SpudEx was an entirely different business than SpeedEx, its copying of the logo was not infringing on any trademarks. He also felt secure that since he was operation all the way across town form SpeedEx in Redondo Beach, he would be sage form a law suit. There are above 7 issues are related to provision of the Lanham Act and the Dilution of Trade Marks. The Lanham Act, which establishes federal protection for certain marks, defines as any word, name, symbol, device, or any combination of these. In certain limited situation

Are the Differences Between Management and Leadership Essay Example for Free

Are the Differences Between Management and Leadership Essay What are the Differences Between Management and Leadership? † Management and leadership are closely related but is not the same thing. They are both necessary and complementary to each other. In the corporate world, there are vastly different jobs that require different skills. There are similarities with the two and you can hardly become a great manager without good leadership capabilities. Being a manger does not always mean that the person has the natural ability to lead. And being a good leader does not always make for the best manager. Leaders can be found in all departments of the workplace. A person can be called a leader if he can successfully influence and encourage colleagues to work toward and objective in which the goal is beneficial to the group. The leader’s job is basically to inspire and motivate. Leadership is an ability that is difficult for some people to learn. However, they may not be able to handle difficult business related issues that a manager might have to handle. A manager is considered a leader by definition of the position. Employees are required to follow this individual as required in their job descriptions. Managers offer stability and confidence in organization. Managers are good at delegating tasks and achieving results, but may not be the first person employees look to for guidance. Management may be described as doing things right, while leadership is doing the right thing. Managers have subordinates, while leaders have followers. Employees may not feel a sense of loyalty to a manager, but will stick with the leader because they have a greater sense of belief in them. Managers who don’t have true leadership skills lack certain qualities that are attractive to followers, such as charisma. Being able to blend the styles of a leader and a manager represents a distinguished skills set. That’s why people with the ability to be leaders and mangers are found at the top of all successful companies. The most successful businesses and teams have strong leaders who know how to motivate employees and managers to the results needed to achieve success. I personally think businesses should carefully review applicants for management positions to make sure they have the abilities to lead as well as manage. If the applicant does not possess all of the qualities needed to be a great manager then perhaps they are not the right person for the job. I would not want a manager who you could not depend on in times of crisis and conflict. http://guides. wsj. com/management/developing-a-leadership-style/what -is-the-difference-between-management-and-leadership.

Simulation Essay -- essays research papers

Analysis of the Stock Market Simulation   Ã‚  Ã‚  Ã‚  Ã‚  There are many risks that people take in their lives. Yet, investing in the stock market is one of the riskiest things to do. All the money that has been saved over years, possibly saved over a lifetime, could all be lost in the blink of an eye. The Great Depression was triggered by the most well-known stock market crash in history, another crash happened in 1987, and one could happen any moment. However, people invest to make money and through this simulation strategies and a basic understanding were compiled to get a perspective on the risk and tasks involved in investing.   Ã‚  Ã‚  Ã‚  Ã‚  Although not one of the high-ranking people in the class, the outcome of the simulation was not a bad one. I lost about five-hundred and seventy dollars. Yet, I could have done much worse. If I had invested the money in a CD or a savings account, rather than in the stock market, I would never have lost any money to begin with. In a CD or a savings account, there is a fixed interest rate and so your money always increases. There is also a fixed rate of return, whatever money you put into the bank, whenever you want to take it out it is there. Yet when investing in the stock market there is not set rate of return. In the simulation, my rate of return on the stocks that I invested in was -3.43% (for six months). Even though I lost money, I did better than I thought I would have done in the simulation. Going into the project I knew nothing and I adjusted and began to understand and succeed towards the end.   Ã‚  Ã‚  Ã‚  Ã‚  While investing in the stock market at the beginning of the simulation, I would pick well-known companies, such as Wal-mart or Exxon- Mobil, to invest in. Yet, as the simulation continues and I kept dropping the rankings, I decided a change of pace was necessary. To make sure that I was investing in the right stocks, I would view the portfolio of the person in first or second in the rankings and invest in whatever investments seem to work for them. In some cases they worked for me and in some cases they turned out not to be so good. Usually, the person in first or second place was able to cheat the system and split their stocks. Since I don’t know how to do that, they would sometimes split the stock that I had invested in, so for me the stock wouldn’t do me ... ...mpletely foreign to me when we began the simulation. Yet, after the simulation is complete and the unit is tied up I have a better understanding of the language. I might not understand how to split a stock on the simulation, but I know why it is a good thing and what would happen if I did it. I know now to buy to cover when I short sell stocks. The most important thing I took out of the simulation though was not the language. Although useful, it was learning and experiencing, a little bit, of the risk involved in investing in stock. If I had not learned about the stock market, or the risk involved, I could have invested in the future and lost all my life savings. Or I could have not done it and missed out on making a lot of money.   Ã‚  Ã‚  Ã‚  Ã‚  Although the simulation was helpful and I learned a lot from it, there were times when I did not even look at the website. There was a long time when I didn’t make any transactions and I know that went for the whole class too. In the future, maybe it might me better if you had to make a certain amount of transactions per week, because it is a project and there is learning that needs to be done. And sometimes, there wasn’t.

The Use of Symbolism in The Lottery by Shirley Jackson Essay -- Lotter

The Use of Symbolism in The Lottery by Shirley Jackson Within the first few lines of Shirley Jackson's "The Lottery" we are faced with such adjectives as clear, sunny, fresh and warmth. She goes on to paint a picture of small children just out of school for the summer, as the townspeople gather for the annual Lottery. This leads us to believe that the rest of the story is as cheery as the summer day initially described. We as the readers are virtually unaware of the horrible senseless events that lie ahead. Through the use of symbolism Shirley Jackson reveals the underlying decay of ethics that results from an empty ritual followed by narrow-minded people. Tessie Huchinson symbolizes the typical townsperson who lacks morals and conforms to the masses. Upon introduction she exudes a carefree attitude when she arrives late at the lottery, by joking with Mr. Summers and urging her husband to, "Get up there†¦" when their name is called to pick (Jackson 77). Consequently, the moment she finds out that her husband has the black dot Tessie yells, "It wasn't fair!" (Jackson 78). Naturally, the rest of the self-centered people urge her to "[b]e a good sport"(Jackson 78). The most disturbing event in the entire story is when Tessie tries to get her older daughters to be part of the final picking, and is dissapointed when she is told that they are only drawn with their husbands. The lottery proceeds and Tessie is stoned to death by her fellow neighbors. Shirley Jackson wants us to float along with her upbeat story and be completely appalled in the end at the total loss of human decency. Although Tessie was not said to be religious, h er name might have been tied to a religious liberal named Anne Huchinson. "Anne was banished f... ...ars, which has conditioned him to believe that they are doing the right thing. As discussed in class, the theme to this story can be expressed within a quote, "Although the villagers had forgotten the ritual and lost the original black box, they still remembered to use stones"(Jackson 79). The tradition and its function had been forgotten yet these people still killed one of their friends every summer. Shirley Jackson symbolically paints us an unsettling portrait of the loss of human decency that results when seemingly civilized people ignorantly conform to the masses. Bibliography: Works Cited "Hutchinson, Anne." The New Encyclopedia Britannica. 1986. Jackson, Shirley. "The Lottery." Literature and the Writing Process. Elizabeth Mc Mahan, Susan X Day, and Robert Funk. 5th ed. Upper Saddle River, NJ: Prentice, 1999. 74-79.

Millerite Movement in the Second Great Awakening of American History

The Millerite Movement happened in the context of this nation’s Second Great Awakening: a religious revival that carried the country into reform movements. The Second Great Awakening had its start in Connecticut in the 1790s and grew to its height in the 1830s to 1840s. [1] During this time in the United States history, churches experienced a more complete freedom from governmental control which opened the doors of opportunity to a great spiritual awakening in the American people. [2] This awakening focused on areas of both religious and social issues of that era which were important to the religious movements and the nation as a whole.The Second Great Awakening was driven by these issues which included an increase in the evils associated with the recent rise of industry and a lack of the political ideals of freedom of choice. On the social front, the Second Great Awakening rose up to combat these matters and to promote temperance in lifestyle and more equality among people. T he religious aspect emphasized the importance of the soon second coming and that everyone had a chance at salvation. In order to evaluate the Millerite Movement, it is important to look at the general religious and social movements of the Second Great Awakening.Out of this period arose many new religions and the growth of other preexisting religions. Some of the prominent new religions included the Mormons, the Shakers, and the Millerite Movement which later evolved into Adventism. Presbyterians, Episcopalians, Baptists, and particularly the Methodists all saw immense growth in membership. Each of these groups had the following beliefs in common: the rejection of Calvinism and the soon second coming of Christ. Calvinists believed in predestination and this was the target of rejection by the Second Great Awakening.People were awakened to the notion that everyone had a chance to receive salvation and that it was not predetermined. [3] The Shakers and other more prominent protestant fa iths also believed strongly in the equality of social status, the level of education available, and gender, particularly in the area of voting. [4] Also common to these religious groups was the practice of temperance. At the heart of the Second Great Awakening was Charles Grandison Finney. He was a lawyer who became a Presbyterian minister and believed that since we ould choose to sin, we could also choose to abstain from sin. This idea that men and women could take charge of their spiritual future encouraged groups to band together to rid their society of evils that cursed this young American country. The American Temperance Society formed to avoid consumption of any alcoholic beverages. Before this time, it was suggested that people drink in moderation, however, many people, especially isolated farmers, drank heavily. Once the Awakening hit the nation, people rose up against alcohol abuse and formed the temperance movement. [5]The fundamental theology of the Second Great Awakening can be summed up in the following points: salvation came by choice and not predestination, Christ was coming soon, the push for equality and to live temperate lives free from sin. The Millerite movement began with a man named William Miller. He was a farmer and an atheist until a miracle directed his interests to the bible and prophecy. His calling and beginning was not unlike that of Joseph Smith of the Mormons or Mother Ann of the Shakers and many other reformers. He grew up in less than desirable conditions which shaped him for his future. [6] He felt called directly by God. God directed the mind of William Miller to the prophecies and gave him great light upon the book of Revelation. †[7] Since William Miller and the Millerites focused so heavily on the second coming, little is said about their other beliefs or how they grew in context of the Second Great Awakening. It is very clear that they held an Anti-Calvinist view as they were eager to share with everyone the news o f Christ’s soon coming and that they all must get ready. This would imply they believed that all could have a chance and salvation and were not predestined with not choice about their eternal outcome.The Millerite Movement is best known for its prediction of Christ’s coming to be 1843 and later revised to October 22, 1844. The very core of this movement was the anticipation for the soon coming of Christ. They were not the only group to look forward to this event but it became of paramount interest to the Millerites, as they had a set date for Christ’s second return. [8] As the Second Great Awakening grew more mindful of Christ’s second coming, so did the Millerite Movement. The story of William Miller is one which climaxes in his desire to share about Christ’s immediate return and the Great Disappointment.The result is the Adventist church we have today. The Seventh-day Adventist Church today still reflects the roots it had in the Second Great Awak ening. The founding principles that the Millerites discovered as they broke away from the mainstream Christianity of their time, are still a part of what we believe today. The Adventist faith holds that anyone who comes to Christ is a new creation and can find salvation. [9] There is no predestination and once saved does not assure that we are always saved. But no matter what, anyone can come to God for His gift of salvation. [10]Just like the second coming of Christ was an important part of the Second Great Awakening and a key foundation of the Millerite Movement, Adventists have in their name the hope of His soon return. The root of our name Adventist is advent which refers to the arrival of a notable person. It is still a belief of great import. We refer to the second coming as our blessed hope in reference to 2nd Thessalonians. As Adventists, we believe in a certain, literal, and soon second coming of Jesus. [11] The Adventist faith is unique in the degree to which it upholds th e importance of temperance.It is important to keep our bodies holy as they are the temple of the Holy Spirit. Adventists, like the Christians of the Second Great Awakening discourage drinking or using drugs at any point in ones life. We also take into consideration the Levitical laws on health and hygiene. Adventist encourage exercise and healthy eating. Many adventists are lacto-ovo vegetarians which means the avoidance of animal products with the exception of dairy. Ellen G. White, the church’s prophet, encourages a completely vegan diet for optimum health. [12] BIBLIOGRAPHY 1. Boyer, Paul S.. Chapter 10. † In The enduring vision: a history of the American people. 7th ed. Boston: Houghton Mifflin, 2004. 232-236. 2. Foner, Eric. â€Å"market revolution. † American History. http://www. americanhistory. abc-clio. com (accessed November 15, 2012). 3. Smith, Timothy Lawrence. Revivalism and social reform; American Protestantism on the eve of the Civil War. New York: Harper & Row, 19651957. 4. White, Ellen Gould Harmon. â€Å"An American Reformer. † In The Great Controversy. DeLand, Florida. : Laymen for Religious Liberty Inc. , 1990. 317. 5. White, Ellen Gould Harmon.Early writings of Mrs. White Experience and views, and Spiritual gifts, volume one.. 2d ed. Battle Creek, Mich. : Review and Herald, 1882. 6. Dick, Everett Newfon, and Gary Land. William Miller and the Advent crisis, 1831-1844. Berrien Springs, Mich. : Andrews University Press, 1994. 7. â€Å"2 Corinthians. † In The Holy Bible. Glasgow [Scotland: Collins Publishers, 1989. 8. Seventh-day Adventists believe: a Biblical exposition of 27 fundamental doctrines.. Washington, DC: Ministerial Association, General Conference of Seventh-day Adventists, 1988. 332-347 9. Stoia, Joseph P.. Seventh-Day Adventist Health Message. † SDADA Home Page. http://www. sdada. org/sdahealth. htm (accessed November 19, 2012). ———————â€⠀œ [1] Boyer, Paul S.. â€Å"Chapter 10. † In The enduring vision: a history of the American people. 7th ed. Boston: Houghton Mifflin, 2004. 232-235. [2] Foner, Eric. â€Å"market revolution. † American History. http://www. americanhistory. abc-clio. com (accessed November 15, 2012). [3] Boyer, Paul S.. â€Å"Chapter 10. † In The enduring vision: a history of the American people. 7th ed. Boston: Houghton Mifflin, 2004. 233-235. [4] Smith, Timothy Lawrence.Revivalism and social reform; American Protestantism on the eve of the Civil War. New York: Harper & Row, 19651957. [5] Boyer, Paul S.. â€Å"Chapter 10. † In The enduring vision: a history of the American people. 7th ed. Boston: Houghton Mifflin, 2004. 235-236. [6] White, Ellen Gould Harmon. â€Å"An American Reformer. † In The Great Controversy. DeLand, Florida. : Laymen for Religious Liberty Inc. , 1990. 317. [7] White, Ellen Gould Harmon. Early writings of Mrs. White Experience and views, and Spiritual gifts, volume one.. 2d ed. Battle Creek, Mich. : Review and Herald, 1882. 8] Dick, Everett Newfon, and Gary Land. William Miller and the Advent crisis, 1831-1844. Berrien Springs, Mich. : Andrews University Press, 1994. [9] â€Å"2 Corinthians. † In The Holy Bible. Glasgow [Scotland: Collins Publishers, 1989. [10] Seventh-day Adventists believe: a Biblical exposition of 27 fundamental doctrines.. Washington, DC: Ministerial Association, General Conference of Seventh-day Adventists, 1988. 332-347 [11] Ibid [12] Stoia, Joseph P.. â€Å"Seventh-Day Adventist Health Message. † SDADA Home Page. http://www. sdada. org/sdahealth. htm (accessed November 19, 2012).

Free Essays on Subsidies

Subsidies are payments, economic concessions, or privileges given by the government to favor businesses or consumers. In the 1930s, subsidies were designed to favor agriculture. John Steinbeck expressed his dislike of the farm subsidy system of the United States in his book, The Grapes of Wrath. In that book, the government gave money to farms so that they would grow and sell a certain amount of crops. As a result, Steinbeck argued, many people starved unnecessarily. Steinbeck examined farm subsidies from a personal level, showing how they hurt the common man. Subsidies have a variety of other problems, both on the micro and macro level, that should not be ignored. Despite their benefits, farm subsidies are an inefficient and dysfunctional part of our economic system. The problems of the American farmer arose in the 1920s, and various methods were introduced to help solve them. The United States still disagrees on how to solve the continuing problem of agricultural overproduction. In 1916, the number of people living on farms was at its maximum at 32,530,000. Most of these farms were relatively small (Reische 51). Technological advances in the 1920's brought a variety of effects. The use of machinery increased productivity while reducing the need for as many farm laborers. The industrial boom of the 1920s drew many workers off the farm and into the cities. Machinery, while increasing productivity, was very expensive. Demand for food, though, stayed relatively constant (Long 85). As a result of this, food prices went down. The small farmer was no longer able to compete, lacking the capital to buy productive machinery. Small farms lost their practicality, and many farmers were forced to consolidate to compete. Fewer, larger farms resulted (Reische 51). During the Depression, unemployment grew while income shrank. "An extended drought had aggravated the farm problem during the ... Free Essays on Subsidies Free Essays on Subsidies Subsidies are payments, economic concessions, or privileges given by the government to favor businesses or consumers. In the 1930s, subsidies were designed to favor agriculture. John Steinbeck expressed his dislike of the farm subsidy system of the United States in his book, The Grapes of Wrath. In that book, the government gave money to farms so that they would grow and sell a certain amount of crops. As a result, Steinbeck argued, many people starved unnecessarily. Steinbeck examined farm subsidies from a personal level, showing how they hurt the common man. Subsidies have a variety of other problems, both on the micro and macro level, that should not be ignored. Despite their benefits, farm subsidies are an inefficient and dysfunctional part of our economic system. The problems of the American farmer arose in the 1920s, and various methods were introduced to help solve them. The United States still disagrees on how to solve the continuing problem of agricultural overproduction. In 1916, the number of people living on farms was at its maximum at 32,530,000. Most of these farms were relatively small (Reische 51). Technological advances in the 1920's brought a variety of effects. The use of machinery increased productivity while reducing the need for as many farm laborers. The industrial boom of the 1920s drew many workers off the farm and into the cities. Machinery, while increasing productivity, was very expensive. Demand for food, though, stayed relatively constant (Long 85). As a result of this, food prices went down. The small farmer was no longer able to compete, lacking the capital to buy productive machinery. Small farms lost their practicality, and many farmers were forced to consolidate to compete. Fewer, larger farms resulted (Reische 51). During the Depression, unemployment grew while income shrank. "An extended drought had aggravated the farm problem during the ...

Getting Traction for Your Books †by Justin Mares

Getting Traction for Your Books - by Justin Mares Getting "Traction" for Your Books - Interviewing Justin Mares â€Å"Most startups don't fail at building a product. Most startups fail at getting traction.† - Traction BookThe same can be said of books. Most authors don’t fail at writing a book, they fail at finding their readers and selling the book to them. This is why we’ve always stressed how authors and startups are similar, and how, when it comes to marketing, authors can learn al lot from startups.So today, we decided to bring some of the best startup marketing advice to the Reedsy blog: Justin Mares is the co-author of the Traction book, a bestseller and true reference work for early-stage startups planning their marketing strategy. As usual, the transcript of the most important points of the interview is provided below Hi Justin, it’s really amazing to have you on our Reedsy podcast. You’re the co-author of the Traction Book, which I think is one of the very best marketing books for startups. For our listeners who don’t know about it yet, could you quickly give us the pitch?Sure! So Traction is a book that is there to help startups with the hard part of â€Å"what do you do once you have a product?† The book approaches how to go about setting up a growth process, how to figure out what channels are good for your business, and then has a chapter on each one of the 19 â€Å"channels† that we have identified as ways for a business to acquire customers.And you’re now releasing the second edition. What’s interesting is that you self-published the first one, and then got picked up by Penguin, how’s the experience been?Interesting†¦ Yes, it’s been interesting. Like anything, there are positives and negatives. On the positive side, the sec ond edition is in bookstores, it has been professionally edited, it is a lot crisper, we did a bunch more iterations and stuff like that, so it’s a really good book.On the negative side, things move a lot more slowly, and you lose some of the creative control that you have when you’re self-publishing a book.So on balance, I think it was the right decision, we’re really happy with Portfolio (Penguin), it’s been a great experience working with them, but there certainly are some positives and negatives.That’s really interesting, and I can definitely understand why, coming from a startup and tech background, you would find traditional publishing slow. Now, on another note, I like to think that authors are a little bit like startups, and that they should approach marketing in the same way we do. Would you agree with that?Definitely. And that’s something we mention in our book: if you approach things in a systematic way - that we talk about in our book- you are far more likely to have things work out. And we found that applying that process we describe in the book to our own marketing of the book had the same impact and allowed us to do really well.And that’s why I usually recommend authors to read the Traction book and use the approach you describe. Now, just quickly for our readers, could you sum up that approach?Sure! So what we talk about is basically: look at the potential channels (ways) you could market the book, and then figure out, if you want to sell, say, 5000 copies, which of these channels is going to allow you to sell that number of copies. [Read more about the â€Å"bullseye† approach here] Look at the potential ways you could market your book and test the ones that make most sense. So in our case we looked and we said: â€Å"ok, we think email marketing is going to work well, we think doing blog guest posts is going to work well, and we think podcasts will work well†. Once we figure that out, we ran small tests on each of these three channels. We measured them and saw that podcasts and email marketing far outperformed guest posting.So then we thought: great, let’s get on every potential podcast we can, get on every potential newsletter that has a relevant email list, and let’s just focus on those instead of doing all three of them in the hope that one will work (which is what a lot of people sadly do when it comes to marketing).This makes sense. And it’s interesting because, as you say, a lot of authors try to do everything at one time (social media, newsletter, advertising, blog tours, etc.) and when you do that, you lose focus and waste time and resources.Exactly. I mean, there are so many things you can do as an author, as a marke ter or as a business person to market your stuff. The possibilities are effectively limitless, so what you have to do is figure out what the best use of your time is, and spend as much time doing that as possible. That’s what our approach effectively tries to help people with: if you’re trying to sell your book, or grow your company, focus only on the things that really matter, and ignore everything else. That makes sense. The one thing that makes it a bit trickier for authors, is that often they sell their books through platforms like Amazon, iBooks or Kobo, which they don’t control. So how do you do the tracking in a case like this, how can you know which â€Å"channels† are bringing you which sales?Great question. This is something that is certainly a challenge, it’s not easy. But we found a couple of things you can do. For one, we could look at our rough sales rank and see, if we launch a certain campaign today, see what our sales rank does.The other thing you can do is set up Amazon affiliate links so that if someone promotes your book, you can give them a unique affiliate link that allows you then to see how many people clicked on the link and how many made a purchase as a result of it.That way we were able to track the number of people who bought through email promotions, through guest posts, through podcasts, etc.Yes, we’d heard the affiliate link t actic before (from Mark Dawson), so I’m glad you mentioned it. Now, you had this non-fiction book that you marketed very well. If you had to put yourself in the shoes of a fiction author, which channels would you test first?Hmm, it’s a hard one. I think basic marketing principles can apply here, and you’ve got to ask yourself the right questions.First, who are the people who are most likely to enjoy or resonate with your book, and where are they hanging out? Then, how are these people finding out about new fiction books today? What are the bestselling indie authors in your genre and how did they do their early-stage marketing?I would look at all these things and see what you can replicate and what you can’t.I think that one thing that is really powerful in driving book discoverability today is still word-of-mouth. Would you agree with that?Oh definitely, I’ve got 150 books on my reading list that have been recommended to me†¦So as an author, w hat can you do to help encourage or kickstart word-of-mouth?The biggest one is to write literally the best book that you could ever think of writing. One reason why I think Traction has done really well is that if you are someone who is working on a startup, I can legitimately recommend that book to you - even if I wasn’t one of the authors.I had coffee with someone four hours ago and he told me â€Å"oh yeah, my friend is running growth at this one company and he said that Traction was a really good book, so he gave it to me and now I’m meeting with you†. And that only happens when you write a really good book that becomes one of the reference works in its category.I think that’s the #1 thing you can do for word-of-mouth. Otherwise, things that we’ve done is we’ve inserted little bonuses where after reading the book, you can go get bonus material on the website and once you’re signed up to our mailing list we have referral systems li ke â€Å"forward this to a friend and we’ll give you another bonus†. 'To drive word of mouth, just write the best book you could ever think of writing.' @jwmares Thanks for the insights, Justin! And again, I really recommend the Traction book to both startup people and authors because it offers a good approach and a good breakdown of all the channels you can use to sell your books.Follow Justin Mares and Reedsy on Twitter: @jwmares and @ReedsyHQWhat channels have worked for you in your book marketing activities? How do you track your efforts and measure your results? Leave us your thoughts, or any questions for Justin, in the comments below!